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Blog
It takes more than great software to succeed.
Stay informed and inspired with industry insights, trends, and updates—all connected to how BarkPass is shaping the future of pet licensing and dog park management.


Building Toward a Zero-Touch Future
While client-driven feature development will remain a priority, our overarching theme for 2026 is Zero-Touch Transactions.
BarkPass already streamlines many staff workflows, but there are still moments that require manual intervention. In 2026, we’re focused on eliminating those touchpoints through smart automation, freeing staff to focus on higher-value work and improving the overall customer experience.

Steve Zeidman
3 days ago


The "Third Place": An Antidote to Loneliness
How Parks and Recreation leaders can use the "Third Place" concept to combat loneliness

Brian Hatfield
Dec 19, 2025


Celebrating One Year with BarkPass
Over the past year, I’ve had the privilege of spending time with professionals across a wide spectrum of roles: animal control officers, shelter administrators, city clerks, parks leaders, dog park ambassadors, veterinarians, licensing teams, IT departments, and pet-tech innovators who are pushing progressive change forward. Each offered a unique lens, yet all shared a common goal: creating communities where pets are safe, supported, and welcome.

Steve Zeidman
Dec 12, 2025


The Real Reason Full-Service Shelter Software Platforms Don’t Work
After 25 years in the animal welfare technology space, as both a user and a product designer, I’ve seen the best and worst of animal shelter software. While I’m not directly involved in shelter technology today, I still have skin in the game. I care deeply for the animal welfare mission, and through my work with BarkPass, I remain part of the broader ecosystem. But first, let’s talk honestly about why full-service shelter software has failed to evolve and what we can do about

Steve Zeidman
Nov 19, 2025


Digital Transformation: Why Clerks and Treasurers Can’t Wait
The hidden drag of pet licensing. Why clerks and treasurers can't wait for digital transformation.

Brian Hatfield
Oct 24, 2025


How Many Animals Could We Save with $425 Million?
Pet licensing isn’t just about compliance, it’s about opportunity. Even small improvements in licensing rates could unlock millions of dollars to support shelters, clinics, and community programs. With that level of funding, we could dramatically expand lifesaving capacity and bring us closer to the vision Emily describes: “a world where fewer pets ever enter shelters in the first place.”

Steve Zeidman
Sep 29, 2025


Unleashing Energy and Inspiration with BarkPass at the 2025 NRPA Conference Orlando
BarkPass, the preeminent dog park software management solution, impressed parks and recreation leaders at the NRPA national conference.

Brian Hatfield
Sep 22, 2025


Feature Focus: Building Stronger Community Connections
At BarkPass, we believe pet licensing and dog park access are more than just transactions, they’re touchpoints that bring communities closer together. Every renewal, every park visit, and every reminder is an opportunity for agencies to strengthen trust, encourage positive pet care, and create a stronger sense of connection between residents and their local government.

Steve Zeidman
Sep 9, 2025


The Smartest Career Move You Haven’t Made Yet
Recruiting guru shares expertise on leadership building in pet licensing and dog park management.

Brian Hatfield
Aug 20, 2025


Change vs. Risk
When it comes to public sector decision-making, change is often mistaken for risk. The instinct is understandable; government leaders are stewards of taxpayer dollars, and the safest move often seems to be sticking with what’s already in place.

Steve Zeidman
Aug 7, 2025


Feature Focus: MyBarkPass is Now ADA Compliant
We’re proud to announce that MyBarkPass , the customer portal for BarkPass, now meets ADA (Americans with Disabilities Act) compliance...

Steve Zeidman
Jul 2, 2025


Why Communities Should Add Cat Licensing
For decades, pet licensing policies have focused almost exclusively on dogs. This made sense when dogs represented the majority of owned companion animals, and when cats were more likely to roam freely without consistent veterinary care. But times have changed, and our local policies need to change with them.

Steve Zeidman
Jun 24, 2025


We Only Just Begun
Six months ago today, I had the incredible opportunity to take the reins of BarkPass, a company already rooted in passion, purpose, and...

Steve Zeidman
Jun 12, 2025


Feature Focus: Boost your Bottom Line Effortlessly
You now have the option to configure each pass in BarkPass to automatically pass along credit card and transaction fees to residents at checkout. This means your community maintains the full revenue of each transaction.

Steve Zeidman
Jun 4, 2025


Smarter Dog Park Access: Using Technology to Keep Parks Safe and Running Smoothly
Managing dog park access isn't about exclusion, it's about creating an enhanced experience.

Brian Hatfield
Jun 2, 2025


Is the Microchip-Only Pet Licensing Model Working for Your Municipality?
With the right framework, microchip-only licensing can be both efficient and effective for municipalities and pet owners alike.

Steve Zeidman
May 14, 2025


Pet Licensing Made Easy
Over 90% of US communities have pet licensing ordinances on the books - but with compliance averaging 13% the current systems aren't fetching results. Learn how BarkPass can make you a community hero.

Brian Hatfield
Apr 30, 2025


NACA & BarkPass: Working Together to Modernize Pet Licensing and Permitted Dog Parks
NACA & BarkPass: Working Together to Modernize Pet Licensing & Permitted Dog Parks

Brian Hatfield
Apr 30, 2025


Feature Focus: Introducing Mail Merge and Mail Labels in BarkPass
We’re excited to announce the launch of two powerful new features in BarkPass: Mail Merge and Mail Labels! While BarkPass is designed to...

Steve Zeidman
Apr 24, 2025


The Hidden Cost of Federal Funding Cuts
As federal funding cuts hit, they will send ripples through every level of government, affecting services that many people don’t...

Steve Zeidman
Apr 3, 2025


Dog Parks Thrive When They’re Well-Managed
BarkPass simplifies dog park management by streamlining operations, reducing administrative burdens and improving experiences.

Brian Hatfield
Mar 17, 2025


Feature Focus: Dynamic Pricing Engine
When I was first evaluating BarkPass as a potential business opportunity, one of the key features that truly stood out above anything...

Steve Zeidman
Mar 6, 2025


Dog Parks Strengthen Neighborhood Bonds
Creating Community Programs Around Dog Parks to Strengthen Neighborhood Bonds

Brian Hatfield
Mar 3, 2025


10 Fun Dog Park Activities to Host This Year
Dog parks are more than just fenced-in spaces—they’re community hubs where pet owners gather, socialize, and bond over their love for...

Brian Hatfield
Feb 18, 2025


Thinking Outside the Box
A New Future for Pet Licensing and BarkPass As the proud new owner of BarkPass, I’m thrilled to share my vision for the future of pet...

Steve Zeidman
Feb 5, 2025


The Positive Impact of Dog Parks on Communities: A Collaborative Perspective
Co-authored by Mark Gorman of TAILS & ALES Dog parks are more than just playgrounds for our furry friends to frolic; they are vital...

Brian Hatfield
Jan 27, 2025


A New Chapter, with Gratitude
Today, I’m thrilled to announce I will be taking the helm of BarkPass LLC ( www.barkpass.com ), an innovative software company that...

Steve Zeidman
Dec 11, 2024


Counting Animal Welfare’s Market Share for Dog Acquisitions
Over the last few months, I have been able to reach out to, and chat with, so many people in animal welfare with whom I haven’t spoken in...

Steve Zeidman
Nov 10, 2024


The Dream/Nightmare of Technology
The Impact of Technology on Mental Health, Especially in Animal Welfare I had the incredible opportunity to hear Brigid Schulte speak at...

Steve Zeidman
Oct 12, 2024


Big D for Diversion
Recently, I had a fantastic opportunity to learn about the surrender diversion programs at both Dallas Animal Services (DAS) and Forth...

Steve Zeidman
Sep 15, 2024


Overcoming Market Forces
As I was looking for the first topic for my new blog, Shelter Animals Count (SAC) released their 2024 midyear report . Rightly so, the...

Steve Zeidman
Aug 6, 2024
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