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While client-driven feature development will remain a priority, our overarching theme for 2026 is Zero-Touch Transactions. BarkPass already streamlines many staff workflows, but there are still moments that require manual intervention. In 2026, we’re focused on eliminating those touchpoints through smart automation, freeing staff to focus on higher-value work and improving the overall customer experience.

How Parks and Recreation leaders can use the "Third Place" concept to combat loneliness

Over the past year, I’ve had the privilege of spending time with professionals across a wide spectrum of roles: animal control officers, shelter administrators, city clerks, parks leaders, dog park ambassadors, veterinarians, licensing teams, IT departments, and pet-tech innovators who are pushing progressive change forward. Each offered a unique lens, yet all shared a common goal: creating communities where pets are safe, supported, and welcome.

After 25 years in the animal welfare technology space, as both a user and a product designer, I’ve seen the best and worst of animal shelter software. While I’m not directly involved in shelter technology today, I still have skin in the game. I care deeply for the animal welfare mission, and through my work with BarkPass, I remain part of the broader ecosystem. But first, let’s talk honestly about why full-service shelter software has failed to evolve and what we can do about

The hidden drag of pet licensing. Why clerks and treasurers can't wait for digital transformation.

Pet licensing isn’t just about compliance, it’s about opportunity. Even small improvements in licensing rates could unlock millions of dollars to support shelters, clinics, and community programs. With that level of funding, we could dramatically expand lifesaving capacity and bring us closer to the vision Emily describes: “a world where fewer pets ever enter shelters in the first place.”

BarkPass, the preeminent dog park software management solution, impressed parks and recreation leaders at the NRPA national conference.

At BarkPass, we believe pet licensing and dog park access are more than just transactions, they’re touchpoints that bring communities closer together. Every renewal, every park visit, and every reminder is an opportunity for agencies to strengthen trust, encourage positive pet care, and create a stronger sense of connection between residents and their local government.

Recruiting guru shares expertise on leadership building in pet licensing and dog park management.